For me, it's about the process

I had an image-based portfolio featured on my site until 2015, until the day that the entire thing felt so empty to me, I had no problem deleting the entire thing. Every image. Every page.

What's the point of a group of stand-alone, aesthetically-pleasing images on a design site? For me, design is all about the process. My job as a designer is to help clients problem solve. Who cares if the final picture is pretty if it doesn't actually solve their problem? And so my Posts page was born, where I can document the important parts of the process. 

However, if you're visiting to figure out what exactly it is I do, I'm asking for a lot of clicks. To solve that problem, I'm offering you some quick links (yes, through aesthetically-pleasing images) to get you started. Click something interesting here, but then, please, fall down the rabbit hole.

Full Disclosure: There are a couple projects here that do not have corresponding posts. We all give in to temptation every once in a while.

At-A-Glance Portfolio

Condo Showcase Posters  |  A set of 8 24x36" posters introducing equipment to condo residents.  |  Client: Life Fitness  |  July 2017

Condo Showcase Posters  |  A set of 8 24x36" posters introducing equipment to condo residents.  |  Client: Life Fitness  |  July 2017

Training Manual  |  10-page quick-reference booklet for new hires.  |  Client: Tock  |  April 2017

Training Manual  |  10-page quick-reference booklet for new hires.  |  Client: Tock  |  April 2017

Member Retention Brochure  |  8-panel resource brochure for current patrons.  |  Client: Life Fitness  |  December 2015

Member Retention Brochure  |  8-panel resource brochure for current patrons.  |  Client: Life Fitness  |  December 2015

Breakaway Magazine  |  Single issue cover and feature design.  |  Client: Chicago Wolves  |  March 2017

Breakaway Magazine  |  Single issue cover and feature design.  |  Client: Chicago Wolves  |  March 2017

Slightly Toasted  |  Simple branding for new Chicago restaurant.  |  Client: Barrel Aged Hospitality  |  January 2017

Slightly Toasted  |  Simple branding for new Chicago restaurant.  |  Client: Barrel Aged Hospitality  |  January 2017

Undergrad Ads  |  Set of four black and white ads for placement in university newspapers.  |  Client: Experience Institute  |  March 2015

Undergrad Ads  |  Set of four black and white ads for placement in university newspapers.  |  Client: Experience Institute  |  March 2015

Band:Smart  |  Full layout of 600+ page music business textbook.  |  Client: Martin Atkins  | August 2017

Band:Smart  |  Full layout of 600+ page music business textbook.  |  Client: Martin Atkins  | August 2017

Wedding Invitations  |  Save the Dates and formal invitation package.  |  Client: Aaron and Leah Berger  |  November 2015

Wedding Invitations  |  Save the Dates and formal invitation package.  |  Client: Aaron and Leah Berger  |  November 2015

Business Cards  |  A set of color-coded business cards.  |  Client: Katie Crain  |  March 2015

Business Cards  |  A set of color-coded business cards.  |  Client: Katie Crain  |  March 2015