In our current landscape, where our medium for communicating with potential patrons seems to change daily, it's really no surprise how little of what we practiced in school years ago directly applies. (Don't get me wrong -- I'm glad my education was based in print design. I really enjoy working directly with printers to make sure our final product is all that it can be.) I was just as surprised as the next 2009 grad when I had the opportunity to create a proper black and white newspaper ad series last year.